Liu Jo

Liu Jo stands for freedom and expression. It’s a brand for free, eclectic souls who live life to the full, no matter what it throws at them, staying determined, enthusiastic and nonchalant, and with a touch of glam too. In keeping with its founder’s vision, Liu Jo's collections are designed for energetic, dynamic individuals who value their neighbours, the planet and their community, and who aren't bound by convention. Liu Jo was created to inspire and champion seduction, bold sophistication and elegance that takes you unawares. It’s a brand which goes about it’s daily business with a cool way of looking at things, always on the hunt for top-class materials and paying painstaking attention to detail.
Liu Jo is fully conscious of its green philosophy, which is most clearly visible in the Liu Jo Better Denim collection, a special capsule made of eco-friendly denim, designed using innovative techniques to minimize the use of water, energy and chemicals during production.