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Summer 2024

FASHION TRENDS

Summer is the time for colours and fabrics to enhance and accentuate your perfect look.
It's a time when fashion comes alive with rich colours, lightweight materials and countless possibilities! What trends does summer fashion have to offer this year? From clothes to accessories, colours to textures - discover the ‘must-haves’ for the coming months.

We've put together an overview of the hottest trends straight from the catwalks of global fashion to help you be fashionable and confident this season.

Translated with DeepL.com (free version)

 

BLUE SUIT ALL

Blue, especially the pastel shade, known for its delicacy and subtlety, is becoming more and more popular in various areas of design. In fashion, this color is often chosen for spring and summer collections because it is associated with lightness and freshness. Dresses, shirts and accessories in pastel shades of blue add elegance and subtle modernity to the styling.

 

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SUMMER SMELLS OF ROSES

This romantic trend has already taken hold on the world's fashion runways. From red rose petals at Alexander McQueen, voluminous black tulle flowers at Chloe, to more classic pink and purple floral prints by Chanel, Belenciaga and Carolina Herrera. Floral motifs have left their unique mark in all four fashion capitals. Let yourself be seduced by the unique charm of roses, whether you decide to go for a small floral detail or go all the way!

LEATHER UP

Is it just us or is leather always such a great wardrobe essential? From skirts to jackets, tailored pants to fitted tops, leather is a versatile material that adds a touch of boldness and elegance to outfits. Don’t limit yourself to black leather, be bold and go for vibrant colours like red, blue and emerald green. Just perfect for the season!

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TOTAL DENIM

Denim is trending hard! It is undoubtedly one of the hardest working fabrics in our wardrobes. And even though it may not be as polished for more celebrated occasions like a wedding, we can‘t deny that it‘s one of the most common attires for our day to day.


SEEING WHITE

This season, white will be popular in both women's and men's styles. White basically never goes out of fashion, and you can combine it with literally everything! This simple and graceful color can be look great with strong accessories, and a slightly bolder idea is to opt for a bold total white look. Look out for white dresses, T-shirts and trousers on the streets!

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